About Fifi Blue
In 1995 there was a gaping hole in Adelaide’s quality underwear market. Sure you could find a few nice pieces here and there, but no one shop was dedicated to sourcing and selling the world’s finest lingerie.
Enter Fifi Blue. With a solid background in fashion, an unwavering passion for the finer things in life, and – let’s face it – a penchant for the sexy stuff, we set up shop, smashed a celebratory bottle of Moet on the front door, slurped up what was left, and thus, a bright and mischievous lingerie empire was born.